Client

Keith Prowse Travel

Live Website

Business Stage

Scaling Up

year

2023

Services

Brand Strategy
Brand Story
Visual Identity

The experience of a lifetime. Every time.

Business Challenge

Keith Prowse Travel offer premium travel packages to the world’s best sporting events, including hospitality & VIP experiences at Wimbledon, Australian Open, Formula 1 and the Rugby Worldcup. Thanks to their bespoke services Keith Prowse Travel already had a trusted fan base. They came to us when it was time to grow their community and take the business to the next level. The old brand didn’t reflect their premium offering. An unrefined logo and traditional colour palette made them blend in with the competition rather than stand out.

Our Solution

Keith Prowse Travel offers more than a ticket to Wimbledon or a grandstand seat at Monaco Grand Prix. With the brand idea “The experience of a lifetime. Every time.” we positioned KPT as the experts of tailored premium experiences in global sports and events travel who believe in the atmosphere, the action and once-in-a-life-time moments that you’ll never forget. The brand identity is built around the idea of anticipation. It blends sophisticated typography and classy premium cues with a bold and passionate orange and creates a vibrant contemporary look that clearly stands out in the industry.