Client
Alder Road Group
Live Website
Business Stage
Managing Complexity
year
2024–2026
Services
Brand Strategy
Brand Story
Visual Identity
Website Design
Web Development
Signature Moments
Business Challenge
Cook & Waiter is arguably Sydney’s best caterer for bespoke high-class corporate and private events. While the company was growing and taking on new challenges like opening their first venue, their identity hadn’t kept up with their growing ambitions. Their online presence was outdated and the brand lacked unique assets to help the team tell their story.
Our Solution
We helped Cook & Waiter clarify their story as creators of “Signature Moments” and evolved their identity to reflect their premium positioning. We strengthened their presence with a new bolder logo and a crafted typographic tone full of beautiful moments of flourishes and ligatures that symbolise these magical memorable moments when great food, great people and the right level of care come together.
Busniess Impact
For a business that “has seen it all” – Hollywood star weddings, fashion week extravaganzas and airport hangars – the launch of the new website and refreshed identity was a catalyst to take on new challenges such as their venue Saltbox. It gave the team and business the confidence to forge ahead as the best of the best in Sydney’s event scene.
Credits
Strategy – John Kerswell
Copy – Buffet Digital
Web Development – Scott Heappey
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Our Location
Sydney, Australia
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