Client
Airmo
Live Website
Business Stage
Starting Out
year
2023
Services
Brand Strategy
Brand Story
Visual Identity
From A to Zero
Business Challenge
Airmo is an ambitious European startup that provides corporate clients with actionable data to better manage their climate risks. Airmo’s cube sat clusters leverage proprietary micro-LiDAR technology to provide close-to real-time data on CH4 and CO2 emissions. The team approached us in early 2023 to help them clarify their vision and build a strong brand that would help them raise a pre-seed round.
Our Solution
We developed a powerful narrative around the concept “From A to Zero” based on their name and mission of supporting the world’s transition to a net zero emission future. The identity, with its pure blue gradients that resemble the Earth’s atmosphere, inspiring landscape images and contemporary typography, avoids climate-tech cliches and creates a powerfully distinct look. Our work allowed the Airmo team to punch well above their weight, and 4 months after launch, they successfully closed a Euro 5.2M pre-seed round, with support from top investors including the European Space Agency ESA.
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Our Location
Sydney, NSW
Australia
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