Client
Keith Prowse Travel
Live Website
Business Stage
Scaling Up
year
2023
Services
Brand Strategy
Brand Story
Visual Identity
The experience of a lifetime. Every time.
Business Challenge
Keith Prowse Travel offer premium travel packages to the world’s best sporting events, including hospitality & VIP experiences at Wimbledon, Australian Open, Formula 1 and the Rugby Worldcup. Thanks to their bespoke services Keith Prowse Travel already had a trusted fan base. They came to us when it was time to grow their community and take the business to the next level. The old brand didn’t reflect their premium offering. An unrefined logo and traditional colour palette made them blend in with the competition rather than stand out.
Our Solution
Keith Prowse Travel offers more than a ticket to Wimbledon or a grandstand seat at Monaco Grand Prix. With the brand idea “The experience of a lifetime. Every time.” we positioned KPT as the experts of tailored premium experiences in global sports and events travel who believe in the atmosphere, the action and once-in-a-life-time moments that you’ll never forget. The brand identity is built around the idea of anticipation. It blends sophisticated typography and classy premium cues with a bold and passionate orange and creates a vibrant contemporary look that clearly stands out in the industry.










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Our Location
Sydney, NSW
Australia
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