Our Solution

Working closely with the founders we distilled VAVE’s process, approach and culture into a powerful brand narrative, and translated their brand idea “Engineering Emotion” into a new mission to “Make People Feel”. The new visual identity uses a bespoke type engine that transforms utilitarian typography into lively messages that evoke genuine emotion. The engine allows the team to create dynamic animated assets across Latin, Arabic, Chinese and Korean scripts building a flexible identity system that connects people across global cultures. We designed and developed a new website, comprehensive guidelines and helped the team to build strong templates and tools to bring the identity to life across socials, presentations and live events.