VAVE is a global space experience design studio with offices in Europe, Asia and the Middle East. Founded in 2013 by Tobias Geisler and Haijie Hu their team of interdisciplinary designers, architects and technologists creates award winning multi-sensory experiences for global brands. With an impressive growth to over 80 staff in 7 offices, the team was doing amazing work but lacked the strategic rigour and formal foundations to continue their growth.

We helped the team to express their process, approach and culture into a powerful brand narrative, and distilled their brand idea "Engineering Emotion" into a new mission to "Make People Feel". The new visual identity uses a bespoke type engine that transforms utilitarian typography into lively messages that evoke genuine emotion. The engine allows the team to create dynamic animated assets across Latin, Arabic, Chinese and Korean scripts to create a flexible identity system that resonates and connects people across global cultures. We designed and developed a new website, comprehensive guidelines and helped the team to build strong templates and tools to bring the identity to life.